by Ralph Nichols

That retail activity is lagging in Des Moines comes as no surprise to city leaders, who continue to deal with a struggling “main street” on Marine View Drive, along with slumping sales tax revenue.

Now a survey conducted by the city reports that almost half of all responding Des Moines businesses – 41.5 percent – say their current volume of customers is less than what they need.

The same number of businesses – in both the downtown Marina District and along Pacific Highway South – says their customer traffic is just “OK.”

Only 17 percent of those responding said the number of people walking through their doors is “excellent.”

Results of the survey, which was mailed on May 15 to 332 licensed businesses, were recently reported to the city council by Marion Yoshino – now the city’s full-time Economic Development Manager.

Only 58 businesses responded to the survey. Yoshino told council members the low response may be due in part to difficulty owners for whom English is a second language had with the questionnaire.

She also noted that “those who had a strong opinion to express would be more likely inclined to respond … those businesses that are successful may be otherwise occupied and not take time to complete a survey.”

For these and other reasons, the survey provides insights into the local business community, but is not statistically valid.

Still, “this does give us some clear ideas about how we can move forward,” Yoshino said. “It also says to business, ‘We have heard you.’”

The best news for Des Moines, based on the information received, is that over 75 percent of responding businesses intend to remain in the city for at least the next three years:

• 48.1% plan to remain at their current location
• 15.4% will expand or remodel at their current location
• 13.5% will relocate within the city

Another 19.2 percent plan to relocate outside Des Moines, and 1.9 percent each will sell their business or the owners will retire.

More good news for the city is that 19 percent of businesses that have had interactions with local government in the last three years described their experiences as “excellent”; 57.1 percent called them “good.”

The city was given a “fair” rating by 16.7 percent, while only 7.1 percent described them as “poor.”

Beyond these encouraging findings, Mayor Bob Sheckler noted that a renewed Destination Des Moines (read our previous coverage here) is taking on “a brand new scope” to promote the city.

Destination Des Moines “will no longer be working on the premise of becoming a new Chamber of Commerce … it will be working on [local] events.

“Hold on and see what happens,” Sheckler added. “It’s going to be a pleasant surprise for everyone … next year’s Waterland Parade will be something else.”

The survey also underscored the small-business nature of much of the commercial activity in Des Moines. Ninety-six percent of responding businesses have eight or fewer full-time employees, with over 40 percent having only one employee.

In addition, 55.8 percent said the city “should take action to promote better maintenance or renovation” of commercial buildings and adjacent areas.

Responses to suggestions for ways the city might improve its downtown and highway business districts include:

• Colorful banners and flower pots along arterials and public art:
  • Very helpful: 47.3%
    
  • Somewhat helpful: 43.6%
  • Not helpful: 9.1&
• Pedestrian-friendly features such as sidewalks, benches, lighting improvements:
  • Very helpful: 54.5%
    
  • Somewhat helpful: 32.7%
  • Not helpful: 12.7%
• More police patrols:
  • Very helpful: 25%
  • Somewhat helpful: 34.6%
  • Not helpful: 40.4%
    
• A promotional city website that highlights Des Moines attractions:
  • Very helpful: 57.7%
    
  • Somewhat helpful: 32.7%
  • Not helpful: 9.6%
• Relaxing building or sign code restrictions:
  • Very helpful, 47.3%
    
  • Somewhat helpful: 27.3%
  • Not helpful: 25.5%

Highline Community College’s StartZone is offering free tax preparation workshops and filing assistance to self-employed individuals in King County with total household income of less than $50,000.

Workshops being Feb. 10th, and eligible individuals will receive assistance from a trained and professionally supervised volunteer who will help complete and file 1040, Schedule C, applications for the Making Work Pay and Earned Income tax credits, and other forms.

For more information about eligibility requirements, individuals are encouraged to attend a tax preparation workshop. Workshops will be offered:

• Wednesday, Feb. 10th: 6-9pm
  
• Wednesday, March 10th: 6-9pm
  
• Saturday, March 13th: 9:30am – 12:30pm
• Saturday, March 27th: 9:30am – 12:30pm

To register, call (206) 878-3710, ext. 3388, or e-mail startzone@highline.edu.

StartZone’s Business Tax Center is funded by the CFED in partnership with the United Way of King County.

StartZone is a program that helps women, people of color, immigrants and persons with a disability start or grow small businesses in Southwest King County. For information, visit http://startzone.highline.edu.

Highline Community College was founded in 1961 as the first community college in King County. With approximately 18,300 students and 350,000 alumni, it is one of the state’s largest institutions of higher education. The college offers a wide range of academic transfer and professional-technical education programs, with day, evening and weekend classes. Alumni include former Seattle Mayor Norm Rice, entrepreneur Junki Yoshida, Washington state poet laureate Sam Green and WLB Publisher/Editor Scott Schaefer.

Highline Community College’s StartZone helped Chris Stiles (whose painting is pictured above), who has autism that limits his ability to communicate, and his family start a small business where he could share his artwork with others.

Stiles, 40, has been drawing since he was about 10 years old.

“For years friends and neighbors encouraged us to sell Chris’ artwork,” said Julie Stiles, a family member. “We didn’t know where to begin. When we tried to open a business bank account without a business license, the bank referred us to StartZone.”

Chris Stiles Art isn’t the only business to benefit from Highline’s program. Since opening in October 2008, the program has helped more than 70 people who want to start or expand their business.

StartZone helps women, people of color, immigrants and people with disabilities start or grow a small business in Southwest King County.

“We get our members on the path to owning a profitable business,” said Mike Skinner, StartZone’s program manager. “By helping them overcome barriers, we are giving them a fighting chance at success.”

Members receive support from a diverse and multilingual staff of StartZone’s specialists who have been successful at running small businesses and have financial, marketing or other business experience.

StartZone services are free to members and include assessments, referrals, business consulting and planning, loan packaging, workshops, mentoring and opportunities for networking and peer support.

StartZone also works closely with Highline’s Small Business Development Center (SBDC). The SBDC provides counseling, resources and technical assistance for small and medium-size business owners, managers and entrepreneurs in Southwest King County.

StartZone offers orientations from 6-6:30 p.m. on the first Thursday of every month at the HCC Outreach Center (Building 99), room 132, 23835 Pacific Highway South in Kent.

For more information about StartZone, call (206) 878-3710, ext. 3388, e-mail startzone@highline.edu or visit http://startzone.highline.edu.

For more information about Chris Stiles Art, e-mail art@artautistic.com or visit www.artautistic.com.

Highline Community College was founded in 1961 as the first community college in King County. With approximately 10,000 students and 350,000 alumni, it is one of the state’s largest institutions of higher education. The college offers a wide range of academic transfer and professional-technical education programs, with day, evening, online and weekend classes.

With the most diverse population of any college in Washington state, Highline takes a multicultural approach to education for the success of all its students and the prosperity of its surrounding communities. Alumni include former Seattle Mayor Norm Rice, entrepreneur Junki Yoshida and Washington state poet laureate Sam Green, and, at one time, even Waterland Blog Publisher/Editor Scott Schaefer.