In a dramatic departure from the traditional paper newsletter, the City of Des Moines announced Monday (Feb. 4) the introduction of its own glossy-format magazine, called “City Currents.”
The four-color glossy format of the new magazine will allow the City to highlight its spectacular scenery, and feature editorial content and style to engage readership.
“This is a phenomenal opportunity to promote our community, capitalize on taxpayer assets, and reaffirm to all of us in Des Moines why we choose to live in one of the very most beautiful places in the world,” said Mayor Dave Kaplan.
Philips Publishing Group has been selected to produce the redesigned Des Moines City Currents Magazine and Rec’n Roll recreation brochure, the city’s front line source for communicating with Des Moines residents. Philips Publishing will redesign the magazine, handle all distribution and administrative functions, and employ dedicated sales staff to generate advertising revenue sufficient to underwrite the costs of production. The city will retain ownership, and all editorial control.
Though the primary mission continues to be sharing city administrative and parks and recreation news with residents, the new four-color glossy format will allow Des Moines City Currents and Rec’n Roll to serve as an excellent marketing tool for local retailers looking to attract customers.
“This is a dramatic new approach that will draw attention to who we are and what we have to offer,” says Des Moines City Manager Tony Piasecki. “Residents and visitors alike will see our unique businesses and community events highlighted, a full color display of the local character that keeps us vibrant.”
Philips Publishing’s President Peter Philips is a neighboring Normandy Park resident, and his second generation, family-run publishing company has been active in the Puget Sound region since 1974. Upon accepting the city council’s endorsement Philips said “This project is an opportunity for me to get more involved in my community and to promote Des Moines as a great place to live, work and play.”