The City of Des Moines, along with the Southwest King County Chamber of Commerce, Destination Des Moines, and Highline Community College StartZone, have partnered together to create a new “Shop Waterland” campaign, aimed at helping local businesses.
“In these challenging economic times, Des Moines stands behind our local businesses, to help our community survive and thrive,” reads an announcement. “We regularly promote shopping and dining in Des Moines, but we want to take this effort to the next level, and we need your participation to do so.”
Over 80,000 Waterland Cards will be distributed through publications (including The Waterland Blog), along with participating public and business venues such as the Des Moines Waterfront Farmers Market. Local businesses may distribute them as well, and the card will be available digitally with a smart phone ‘QR’ code.
For local businesses to participate, all you have to do is offer a discount or special deal available for customers who use the new “Waterland Card.” You can display a Shop Waterland decal or poster in the window of your store (posters are downloadable at www.desmoineswa.gov/wc ). By posting the decal or poster, you are committing to offering your customers a discount or special offer which you can define yourself and vary as you would like. If you choose to participate, please send an e-mail to email@example.com  or call 206-870-6725 so you can be added to the list of participating businesses, which is also periodically publicized (at no cost to your business).
The campaign is planned to continue indefinitely.
The announcement continues:
Why promote shopping locally? As our businesses know, when residents and visitors shop locally, they: sustain local jobs and help businesses employ local family, friends and neighbors; help maintain strong and diverse neighborhoods; reduce energy consumption and costs, traffic congestion, pollution and travel time; provide businesses with revenue to be able to reinvest profits in local nonprofit organizations; and support local government services like public safety and parks.
It’s that simple! Whether or not your business has a product or service to offer through the Waterland Card program, please encourage your employees to buy locally!
Thank you for your consideration and please, Shop Waterland!
David Kaplan, Mayor, City of Des Moines
Lynn Wallace, President/CEO, SWKC Chamber of Commerce
Tony Hettler, President, Destination Des Moines
Stay tuned to The Waterland Blog for more information as this new campaign kicks into high gear!