“Rec ‘N Roll” Launches New Era Of Communication For City Parks Dept.

Des Moines Parks, Recreation and Senior Services entered a new era of communication on March 2nd with the launch of the ‘Rec ‘n Roll’ marketing campaign, which includes a new monthly electronic newsletter, a Facebook page, and new branding.

Here’s what the good Parksfolk had to say about it:

Intended to streamline communication with the public, cut costs of disseminating information and brand up department marketing, ‘Rec ‘n Roll’ is an exciting new look for a department that continues to roll along despite city budget cuts. Campaign goals also include cultivating new captive audiences to boost program participation – come share in the fun as we roll into a new era!

Along with the new marketing campaign, the department is implementing new ideas to add to the quality of life and healthy play opportunities for our region. New opportunities will include a free Zumba kick off event -a free introductory course – Monday, March 8th at 6pm at the Field House and a new summer baseball camp featuring instruction by Milwaukee Brewers NW Regional Scouting Supervisor Brandon Newell and Mt. Rainier High School Varsity baseball coach Darren Rawie. Campers ages 7-15 will learn America’s Pastime from some of the best baseball minds in the region from July 25th-28th. Parents-watch for a new look to summer camp KHAOS, too!

To roll with Des Moines Parks, Recreation & Senior Services, sign up to receive your ‘Rec ‘n Roll’ newsletter by emailing recreation@desmoineswa.gov with the subject ‘Rec ‘n Roll.’ Include your first & last name and an email address in the body and we’ll add you to the distribution list.

Facebook users – click here to become a Fan, and suggest it to your friends. Help us spread the word that in Des Moines, Rec ‘n Roll is here to stay!

We tip our collective internet social networking marketing caps to DM Parks & Rec; here’s a screenshot of the e-newsletter: